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Interested in knowing more? Visit www.promowriting.com and see the Tip Sheet, "13 Tactics to Boost your Brand," under the Tips section.

Shira Linden is a freelance copywriter and consultant. For copy that gets results or a copy critique, contact Shira at 203 371-0654, via email at shira@promowriting.com or via her website www.promowriting.com.

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