Neil McEvoy is CEO of the Genesis forum (http://www.webservices-strategy.com), an industry initiative of Service Oriented Architecture vendors describing the business benefits of their technologies. He is the Chief Architect of the On Demand framework, the platform for autonomic business models that match demand and supply perfectly. Neil provides unique consultancy solutions to enterprise end-users and vendor suppliers customised to deliver ROI within the On Demand market. He can be reached at http://www.ondemand-strategy.com