Julie Chance is president of Strategies-by-Design, a Dallas-based firm that helps businesses from independent professionals to specialty retailers Map A Path to Success by bridging the Purchase Chasm(tm) from Lead to Loyal Customer. Strategies-by-Design provides a unique combination of consulting, coaching and training to help clients improve the return on their investment in marketing and promotional activities. For more information or to sign-up for their marketing tips newsletter, go to www.strategies-by-design.com or call 972-701-9311.