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Author Information

Biography

Jennifer Rice is the founder of Mantra Brand Communication. She has extensive experience in brand/marketing strategy, market/customer research, integrated marketing communications and channel support.

Jennifer also writes theWhat's Your Brand Mantra? blog which offers musings on branding, marketing and the ecology of business.

History

Member for

3 years 21 weeks

Recent Articles

Brand Positioning
Relationships Between Clients and Agencies
Simple Question: Who Else Can Win?
Branding: Words and Meanings
Trying to be Cool
Grassroots Innovation
Branding: Focus or Flexibility?
Branding: Positioning for Extinction?
Co-creation vs. Customization
Co-Creation 2
More...