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Jennifer Rice

Jennifer Rice's picture

Author Information

Biography

Jennifer Rice is the founder and chief strategist at Fruitful Strategy (www.fruitfulstrategy.com). She has extensive experience in brand/marketing strategy, market/customer research, customer experience design and channel support. Jennifer also writes the Fruitful blog (www.fruitfulstrategy.com/blog) which offers insights on aligning brand and business with social impact.

History

Member for
4 years 37 weeks
Recent Articles
Brand Positioning
Relationships Between Clients and Agencies
Simple Question: Who Else Can Win?
Branding: Words and Meanings
Trying to be Cool
Grassroots Innovation
Branding: Focus or Flexibility?
Branding: Positioning for Extinction?
Co-creation vs. Customization
Co-Creation 2
More...
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