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Jay Conrad Levinson and Michael W. McLaughlin are the authors of Guerrilla Marketing for Consultants. Jay is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide and is the creator of the Guerrilla series, which is the best-selling marketing series ever published. Michael is a principal with Deloitte Consulting LLP, and has over twenty years of consulting experience with clients in businesses of every size, from small start-ups to some of the worlds highest-profile companies. He is also the editor of Management Consulting News. For more information, visit http://www.guerrillaconsulting.com.

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