Estelle Mtayer

Author Information

Biography: Estelle Mtayer * is president of Competia . Competia is North America's leading consultancy and training organization for senior executives and analysts in Strategic Planning and Competitive Intelligence. Its flagship product, Competia.com, is the world's largest community, portal and magazine for strategy professionals. Competia.com enables thousands of registered users to access each month a wealth of resources: news on the advancement of their profession, practical and hands-on tools and analysis techniques especially designed to help them increase efficiency in their work. A former consultant at the international strategic consulting firm McKinsey & Company, Estelle has written and lectured widely on the process involved in turning the intelligence gained into actions. Estelle can be reached at estelle@competia.com

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