Amanda G. Watlington is Owner of Searching for Profit
(http:www.searchingforprofit.com) a marketing consultancy focusing on
the interaction of the consumer with businesses using search engines,
RSS, blogs, podcasting or other new media to deliver their message. An
industry thought leader and an internationally recognized speaker,
Amanda has led sessions on search marketing, web strategy and social
media at Search Engine Strategies, Webmaster World, AdTech, and DMA.
She shares her views of where marketing is headed as blogs and RSS/XML
feeds continue to evolve at Blogs and Feeds
(http://amandawatlington.typepad.com).