Use Event Marketing Successfully for Lead Generation

    January 4, 2006

Events are a highly visible way to demonstrate your marketing prowess.

Or the lack of it. Beyond the fact that it is more difficult than ever to attract people to live events, the events themselves require a large amount of careful planning and development, good content, and great orchestration. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment.

If you’re planning any type of event marketing, Ruth Stevens’ new article on is a great place to start. Ruth is a super marketer and I think she’s dialed in on what’s working (and what’s not) in event marketing today. Her book, Trade Show & Event Marketing, is definitely worth checking out too.

Ten Secrets of Success in Business Event Marketing|

Three Ways to Develop a Business-Event Marketing Strategy|

Brian Carroll is the CEO of InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for “the complex sale.”

Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.