USA Today Rolls Out New Homepage

USA Today to gradually introduce redesign

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USA TODAY has introduced a newly designed homepage, the first major redesign for the site since 2007.

The new site offers improved navigation and a cleaner feel with the aim of making it easier for users to find content. The new homepage loads 25 to 35 percent faster allowing users to get to news content quickly. Initially the redesign is launching just on the homepage and more changes will be visible over the rest of the site in the coming weeks.

The top part of the homepage displays main stories and unique content and includes a listing of the sites most popular stories.  Below that , there is a row of multimedia content featuring graphics, videos, and photo galleries. Further down, content is grouped by print and online-only sections to include: News, Money, Life, Sports, Better Life, Weather, Tech, Travel and Opinion.

"Over the last few years we at USATODAY.com have been listening to feedback, watching users engage with our site and analyzing usage patterns," said Jeff Webber, publisher of USA TODAY.com.

"We believe these improvements to USATODAY.com improve our home page, better serving our readers and offering new opportunities for our partners."

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USA Today Rolls Out New Homepage
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  • Stupidscript

    This is by far the best redesign to come from a major portal in the last 6 months. Compare it to CNN, Reuters, Salon and many other big companies, and you’ll see that USA Today’s new site is very intuitive. Its new navigation structure makes for an enjoyable surfing experience. Nice job!

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