US Leads In Mobile Web Browsing

The United States has surpassed the UK in mobile Web browsing, now accounting for 29 percent of the global traffic, according to the mobile firm Bango.

The company says the good news for content providers is that the growth in traffic is being matched by the growth in users paying for content on the mobile Web.

"With 245 million subscribers, it was only a matter of time before the US became the number 1 country in the world for mobile web browsing," said Anil Malhotra, SVP of Marketing at Bango.

"When it comes to payments though, the US is accelerating faster than any other country and now accounts for 57% of payments worldwide."

Top Ten Countries Browsing The Mobile Web

Bango says the publicity behind the Apple iPhone has influenced more people to browse the mobile Web in countries such as the U.S. and the UK. Some businesses have been taken by surprise by mobile browsing as they lack mobile Web sites.

"Many people simply have no idea that they have visitors from mobile devices accessing their PC website- these mobile visitors are simply invisible to them," said Malhortra. "Part of the problem is lack of awareness."

The February statistics identified mobile Web browsers from a total of 208 different countries using 1,811 different handsets.

There are 6 Comments. Add Yours.

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mobiclue
March 29, 2009 at 3:03 am

Wow India is just behind US and UK ,despite of all odds in network structure and availability of mobile phones . Hope with the spread of iPhone , Android and Blackberry , mobile web browsing in India would increase.

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Sleep Apnea Pillow
May 11, 2009 at 6:20 am

With the ease and convenience of web-browsing using mobile phones e.g iPhone, it’s no surprising that the no. will keep rising in time to come.

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Custom Software Services
May 20, 2009 at 10:35 pm

Wow- I am totally NOT surprised by this one bit…lol…I mean- gosh- just look at how well Verizon does with its sales of the Blackberry!

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How to Write a Song
May 22, 2009 at 3:16 pm

I think iPhone has great influence to browse the mobile Web.

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funny monologues
May 26, 2009 at 5:21 pm

Well .. India and Indonesia I think are two country with very high population and still developing. Those mobile companies device or operator should very take short “look” at this investment oppportunity.

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Leo Saraceni
July 24, 2009 at 11:19 am

With the new Adwords interface, you can create campaigns focused SOLELY on mobile users that have full browser capabilities. And even though analytics still has a hard time identifying such users, and most websites are not optimized for mobile web, this is a major market and should be treated as such.

Great chance to include mobile on your campaign and get some extra traffic.

Leo