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Unique Meta Descriptions

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Some time back we reported Google’s Advice: Use Meta description Tag. A Search Engine Watch Forums thread intricately expounds the importance of meta description.

Whenever for a site: command you see this

‘In order to show you the most relevant results, we have omitted some entries very similar to the 1 already displayed. If you like, you can repeat the search with the omitted results included’

it signifies that you lack meta descriptions. Then you get to click on "repeat the search with the omitted results included". You will then be presented with unique title tags and with each result you will be shown with same description snippet.

Must have wondered why? Search Engine Roundtable comes to the rescue and explains the same.

Because it is pulling your header information.
For this reason, Google and other search engines like when you have a unique meta description, so they have something unique to put there. Typically, a normal search would show content from the page – and not use the meta description – but in these types of cases, the top of the source code, most likely the navigation, will be shown.

Thread on Search Engine Watch Forums:

When I enter my URL in Google I get the following result.
For example my website is http*//www.xyz.com
Results
"http*//www.xyz.com
About Us, Contact Us, Links, Sitemap Copyrights 2007 http*//www.xyz.com All rights reserved."

It might just not be so important and hardly anyone searches this way. However ensuring the following two things could be definitely useful

* Add unique meta descriptions

* and make use of CSS positioning to make your body content come up as high as possible in the source code.

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About Navneet Kaushal
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here. WebProNews Writer
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