“Unexpected Babies” Marketing Stunt Hits Facebook

By: Jeremy Muncy - December 2, 2011

A Brazilian advertising agency found an interesting way to market condoms, albeit violating Facebook’s policies, to potential customers on the social network.

The advertising campaign, “Unexpected Babies”, sent unsuspecting men a “friend request” from their unborn child, with the message “Avoid surprises like this one. Use Olla Condoms“.

Each faux-child shared the name of their father, with a “Jr.” slapped on, essentially scaring the bejesus out of the recipient. Upon clicking the profile, they were greeted with an advertisement for Olla Condoms stating: “Olla Condoms. Several types of preservatives for you to enjoy without any surprises.

The ad agency put out the following about the marketing campaign:

Facebook spokeswoman, Annie Ta, told Pay Dirt, “Facebook has always been based on a real name culture, and we believe this his leads to greater accountability and a safer and more trusted environment for the people who use our service … It’s a violation of our policies to use a fake name or operate under a false identity.” Ta went on to encourage people to report anyone doing this via the report link, which can be found on nearly every page of Facebook.

It would be one thing if this campaign offered free condoms, or at the very least discounted ones, since yesterday was World AIDS Day. Overall this guerilla marketing campaign comes off as a gimmick or a stunt.

What do you think of the “Unexpected Babies” marketing campaign? Tell us your thoughts in the comment area below.

Jeremy Muncy

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Jeremy MuncyJeremy Muncy has been a part of the WebProNews team and the iEntry Network since 2003. Google+: +Jeremy Muncy StumbleUpon: Jeremy-Muncy

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  • http://MyNYCBirthday.com Birthday in NYC

    Wow. I don’t know whether to marvel at the genius of this marketing tactic (despite its violation of Facebook terms) or to cower in fear at the thought of getting a friend request like that. I’m curious to see how Facebook responds to prevent a future tactic like this from reaching so many users.

  • http://www.delishibusiness.com Arwen Taylor

    I’m sorry. I can’t stop laughing about this. Yes, the marketing is questionable in a “keeping it classy for Jesus” sort of way. But I’m sure it was probably effective. I’m sure at least a few men will think twice about engaging in risky sexual behavior.

    As far as Facebook is concerned. It is difficult to believe they actually care about this. They sellout their members on a regular basis. I think they are really just upset about not getting a cut of the ad revenue.

  • http://www.seo-deutschland.de/ Khalil

    There is no good or bad publicity… It is all about publicity and from this point of view the marketeers made a good job.

    Even you guys are reporting about a campaign for Brazilian condoms!

  • http://chaos-laboratory.com miCRoSCoPiC^eaRthLinG

    Brilliant concept – whoever came up with it. However, that whole real name thing with facebook it utter gold-plated crap.

    I live in Thailand and if that was the case, whole of the Thai populace would have been kicked out of facebook by now. Each and every Thai I have encountered on Facebook uses a fake name.


  • http://www.fitnessanddefense.com Jasjotbains

    All the poor guys must have had the s**t scared outta them !! πŸ˜€

  • http://www.seonorthamerica.com Tom Aikins

    I’d like to comment on this campaign but when I tried to watch the video I got a message saying that YouTube had removed the video because it violated their policy concerning hate speech. How could this be construed as being hate speech?

  • http://www.rustymonkey.com/ Rusty Monkey

    Try this link for the video – http://www.youtube.com/watch?v=GVtKx1I8DWo

    It’s a very clever marketing ploy – and yes, people are talking about the brand but they’re also talking about safe sex which has to be a good thing.