Undetectable Spam Makes Cutts Laugh
The concept of something being undetectable to search engines, like attempts to game them for better rankings, became a topic again after V7N announced a link buying service that would make such links impossible to detect.
|Hiding Links Isn’t The Smartest Thing To Do|
In looking at the service offered by V7N, it appears they plan to make money the old fashioned way: by Googlebombing for it.
Loren Baker at Search Engine Journal covered the Contextual Link product being offered. V7N includes this talking point that likely raised plenty of SEO eyebrows:
Such links would be wrapped around specific anchor text and pointed at a particular site. Inbound links contribute to the way sites are ranked in search engines, and in this case more is definitely better. V7N quotes Aaron Wall on this: “SEO is links and links are SEO.”
Bring a hundred or a thousand of them online at once all over the Internet, all pointing to a site (or more likely various landing pages within a site) and it seems like someone like a Matt Cutts would notice. His take on V7N included an observation that site publishers should keep in mind:
V7N also spurred Matt down Memory Lane, all the way back to 2002, when another undetectable spam attempt caught his attention. It involved a data-recovery company using multiple doorway pages with redirects to its main page.
Matt explained that to the company when they asked why they had been penalized in Google. After that, the story takes its humorous turn. The company sent Matt’s email to their search optimization pro, who replied to Matt instead of his client.
The SEO claimed to be working on a new way to make his doorway pages look real. They would be “undetectable to spiders, and humans, hence 99% bulletproof.”
That nearly caused Matt to injure himself laughing. Not to mention finding the 1 percent of the SEO’s scheme that was not bulletproof:
V7N said in its blogger signup page that they pay $10 per text link placed in blog posts. If V7N does this at a slower pace, in order to avoid having their clients penalized for a sudden influx of link love, we do have wonder just how search engines would catch this program in action.
David Utter is a staff writer for WebProNews covering technology and business.