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Underemphasize Your Newness To The Web

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This is a peer review of Inf-inet.com by Patti Norton lacetoleather.com.

Newer companies on the web do give visitors an expectation of being more friendly. But, many people will not trust the new company as much with their money or their own company’s future.

New can translate to inexperienced in the visitor’s mind. The phrases “are creating,” “are developing,” “will be built up over time,” in your Support section not only show the lack of age of the site but are unnecessary. Don’t emphasize these or any other negative aspects.

Rather than have a support area and forum that are skimpy, find ways to fill them. Get friends and family to go through the site as prospective customers would, and make note of their questions. Go to a forum on another site and offer free services to a few users in exchange for their praise or criticism, questions, and forum participation.

The section titles in the right sidebar look like outsiders’ banners. Maybe that is just the height:width ratio.

Designers should design; writers should write. At least have someone proofread your copy for spelling, capitalization, punctuation and content errors. Proofing your own content is very difficult; since you know what it should say, your mind will add the missing words and misread incorrect words.

Your Profile page has too much white space for easy reading. The size of the text could be changed, the column size could be changed, or words could be added or rearranged for a better fit.

Why should customers pay for you to design a site for them when you offer SiteStudio for them to do it on their own? Maybe you should change your title to Professional Design Packages.

Use your alt tags to use every image as content. Although “Webdesign-Webhosting-Ecommerce-BusinessSolutions.gif” really is a great title for your image, an alt tag of “Web Design, Web Hosting, eCommerce, Business Solutions” doubles the keyword content without breaking any rules.

Use more titles, and use <h> tags to highlight them to search engines.

Why are there no spaces after the commas in your keywords? Your site will not be the first one listed when a search is done for “web site design” using “small business web site design” so you should add the phrase separately. Using “small business web site design,professional,” could add pages of results before your site. Using the word “site” by itself is not helpful in a search for your business. Misusing words on the web is quite common, so you should add “sight” to your keywords; and “ecommerce” will be typed in as “e-commerce” by some. And, you say “web site” and I say “website” so why not use them both as keywords. Since you offer a testimonial on the site, why not add “testimonial” to your keywords? For that matter, why not several words in the testimonial (profitable internet business, first-class customer service, cutting-edge, marketing insight, and personalized)? “Marketing” by itself is more likely to bring affiliates looking to make money than customers looking for Marketing Solutions.

Change your keywords and title on your secondary pages. On your Support Solutions page, emphasize the support aspect of your services.

The first place I would look if I were in the market for Search Engine Optimization is the head area of the site offering this service!

Good luck,

Patti Norton
Dog Tricks, Tips & Insights
http://www.lacetoleather.com/dogtricks.html

Peer reviewers volunteer their time and effort to help other ebusiness owners with their websites. Please take time to visit this reviewer’s site and say that you think what they’re doing is valuable to the web business community. For a complete listing of sites reviewed, visit the Peer Review section. If you’d like your site reviewed, send an email to editors@ientry.com.

Underemphasize Your Newness To The Web
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This entry was posted in Business.
About Peer Reviewer
Peer reviewers volunteer their time and effort to help other ebusiness owners with their websites. Please take time to visit this reviewer's site and say that you think what they're doing is valuable to the web business community. For a complete listing of sites reviewed, visit the Peer Review section. If you'd like your site reviewed, send an email to editors@ientry.com. WebProNews Writer
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