UK’s Department Of Health Reveals $4.25m AdWords Tab
Google users in the UK may be unusually well-informed with regards to their government’s healthcare policies. The Department of Health revealed this week that it spent about £2.72 million (or $4.25 million at the current exchange rate) on AdWords over the past year.
To be exact: the department spent £2,720,457.11 between February 1 of last year and January 31 of this one, according to official records. And a whopping 21,939 keywords (including ones like "health information" and "stop smoking") were covered by its campaign.
As reported in a Smart Healthcare article, a Department of Health spokesperson explained this huge endeavor by stating, "The Department of Health’s campaigns are designed to deliver better health, whether they be to help people change their behaviours to protect their long term health, to signpost people to NHS services, or to encourage healthier lifestyles."
The spokesperson then further justified the AdWords campaign by adding, "The campaigns are evaluated using a combination of robust techniques that help us identify exactly what works, so we know that these campaigns are saving lives."
That acts as a nice sort of pat on the back for Google. The search giant no doubt appreciates the UK government’s money, too.