UK Yahoo Portal Switches to Google, Not Bing

Questions Arise About Microsoft Yahoo Deal

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UK site Connected Internet this week found that BT Yahoo, which is an online portal for BT Broadband users, and is run by Yahoo, is using Google Search now, rather than Yahoo search, which has been in place.

The move is obviously a bit strange, considering that Microsoft and Yahoo have a famous search/advertising deal in the works, which would see Yahoo Search in general being replaced by Microsoft’s own Bing technology (with Yahoo still running the front-end). So why would this ISP-based Yahoo offering go Google?

According to Connected Internet, BT owns 35% of the broadband provider market share in the UK. "Unlike in the US where Microsoft and Yahoo have respectable shares of the search market, the situation in the UK is very different with Google totally dominating the UK search market with over 90% of the market," says Connected Internet’s Everton Blair.

BT Yahoo

"By replacing Yahoo’s search engine, BT are hoping that overall search usage will increase by providing users easy access to the #1 service in the UK," adds Blair.

It will be interesting to see if Microsoft steps in on this situation, and other possible situations like it. Om Malik at GigaOm notes that Yahoo is also powering Verizon and AT&T in the US and Rogers in Canada.

On BT Yahoo, Yahoo is reportedly still running image and video search.

UK Yahoo Portal Switches to Google, Not Bing
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  • http://www.bikeshopcastlehill.com.au Home Solar Power Systems

    Now it’s time for Yahoo to decide and prove themselves. I do think it’s not a good move for Yahoo to move towards Bing.

  • http://www.commerceregistry.com Lee

    While all you people around the world think Microsoft is bad, you tend to think America is bad too. Maybe you should go out and discover who backed Google and still owns a major share in Google. In case you didn’t know … the CIA. Yep, trust all you do to Google and the CIA knows about it too.

  • http://www.iwantgreatbuys.com bob

    As time goes one I cringe more when the word Google comes to mind. However, Google is still the king in search.

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    The result depends on whether yahoo do their project seriously.

  • http://www.rentnow.my RentNow.my Serviced Apartments

    I think it is a mistake because it will take a long time until they are up to par with google. I guess it must be a way cheaper license cost for them.

  • Guest

    CIA lol

    Not according to their current shareholder filings. What was more suspicious is how Microsoft was able to prevent a breakup hmm…

    Various reports including one from the BBC have long suggested that perhaps Microsoft has given a backdoor to the US Government.

    Google is much more open with their approach at least, whereas Microsoft’s strategy has always been Embrace, extend and extinguish.

    Remember Xerox, Wordperfect, Lotus 1-2-3……

    Just add software bundling and kickbacks to distributors to that equation….

    Bing is essentially an overhyped live.com with a $100 million advertising budget.

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