UK Online Shoppers Want Sales

    April 3, 2009
    Chris Crum

UK retailers are benefiting online from the beginning of spring sales. Accroding to research from Hitwise, UK Internet visits to sites in the shopping and classifieds category increased by only 0.9%, while the "traditional" category, which features UK High Street department store sites like John Lewis, Debenhams, Littlewoods, etc. saw an increase of as much as 21%.

Many of these sites saw their first big increase since the Holiday Season. This is illustrated in the following graph:

UK Internet Traffic to High Street Retailers

"Argos remains the most popular high street retailer online, but Debenhams saw the largest increase in visits (45.3%) last week," notes Hitwise’s Robin Goad. "Other noticeable gainers included: Next (40.2%), Marks & Spencer (30.7%), and Littlewoods (18.7%)." He provides the following graph, which illustrates the increase in searches for several key branded sale terms:

Key UK Sales-related Searches

Out of 96,000 terms that had the word "sale" in them, "next sale" was the most popular last week. While this research is all UK-specific, companies around the globe would likely do well to consider similar keywords.

It’s not just about spring sales either. It’s about a global financial crisis and people wanting to save money. People want to find sales. In fact, financial crisis or no financial crisis, people want sales. It only makes sense that they would search for them frequently.