U.S. Online Advertising Hits Record High In Q3By: Chris Crum - December 20, 2012
The Interactive Advertising Bureau and PriceWaterhouseCoopers announced on Wednesday that Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter, marking the biggest quarter on record.
Revenues climbed 18% year-over-year. In the third quarter of 2011, revenues hit $7.8 billion. The revenues also mark a 6% increase from Q2, when figures were $8.72 billion. Here’s a look at the growth dating back to 1996:
“These historic investments in interactive point to the strong results that marketers are receiving from digital marketing,” said IAB President and CEO Randall Rothenberg. “It is a highly effective medium for interacting and engaging consumers, who are no longer passive, but are active participants in contemporary media online, through social media, and on-the-go with mobile.”
Sherrill Mane, SVP, Research, Analytics & Measurement at the IAB added, “Sustained growth in internet ad revenue despite economic head winds is a testament to the value marketers get from using digital media.”
“This uptick goes beyond a significant year-over-year increase at 18 percent, and also shows a climb from last quarter as well,” said PricewaterhouseCoopers partner David Silverman. “Clearly, digital advertising is continuing its positive trajectory with incredible momentum as it heads into seasonally strong Q4.”