The U.S. Federal Reserve, the foundation of the world's largest economy, recently joined Twitter, in hopes of improving its communication with the general public.
The board of the central bank put the Twitter channel "@federalreserve" online, "with the aim of increasing the accessibility and availability of Federal Reserve Board news." Though, the board asserts that its official website will remain its "primary channel of communication," and that select announcements "will be tweeted after they are first posted on the website."
The first tweets concern the latest announcements from chairman Ben Bernanke, concerning the structure of the Federal Reserve:
And here are some first Fed Twitter reactions:
@federalreserve I would like you to explain (to me and to other American savers) why interest rates that you set can't be a little higher.2
@federalreserve Hi guys! Got a few mill you can spare?
@federalreserve go away
It was wise for the Federal Reserve to assert that Twitter would be just a peripheral to its official site, and would not serve as the primary go-to place for big news. Unlike the police department in the U.K. who'd tweeted about the recovery of a missing tween, before contacting the girl's mother first.