U.S. Cable Providers To Offer Netflix Soon?

Chris CrumBusiness

Share this Post

Netflix just released its Q4 earnings report and a letter to shareholders discussing the quarter and its outlook for the current quarter.

Among other things, the company discussed its recent foray into set-top boxes from cable providers. So far, this has been happening in Europe, but Netflix expects to start bringing its app to providers in the U.S. too.

While details are vague, CEO Reed Hastings and CFO David Wells had this to say on the subject in the letter:

During the quarter, we also completed the roll out of the Netflix streaming application into Virgin
Media’s set-top box for UK members and have been quite pleased with the implementation and
reception. We followed up with two similar platforms based on the same technology, Denmark’s Waoo! which went live in Q4, and Com Hem in Sweden, which was just recently launched. We anticipate rolling out our first domestic MVPD integrations soon with some of the smaller MVPDs.
Emphasis added.

MVPDs can be cable operators, satellite providers or other similar types of services.

Meanwhile, the two say they're also ready to "vigorously protest" any ISPs taking advantage of the recent net neutrality ruling, but also acknowledge that it's been "working closely" with some of them to enable subscribers to more consistently get high-quality streaming video.

As I'm sure you've heard, Netflix is starting to push out 4K ultra HD content.

Image via Netflix

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.