U.K. Tops Social Networking Use In Europe
According to comScore, the United Kingdom is the top in Europe, with 24.9 million unique visitors, which is 78 percent of the total U.K. online population belonging to social networks.
This is new data that comScore retrieved via its Segment Metrix H/M/L analytical tool which was released just last month. The total social networking community in Europe was 127.3 million unique visitors in August. This is an amazing 56 percent of the Europe’s Internet user base.
According to the study, power users in the U.K., defined as the top 20 percent of users, viewed over 3,000 social networking site pages per month. That averages about 300 pages per day… every day!
comScore’s Bob Ivins, who is the EVP of International Markets, believes that the study is key for media planners "understanding the characteristics of the key segments that make up the users of social networking sites".