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Twitter’s MoPub Opens Native Ads To All

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Twitter announced the general availability of MobPub’s programmatic native ads platform after four months of testing it with mobile app developers. Availability will begin on Wednesday.

The platform provides advertisers with an SDK for creating customized ad units inside of apps, an ad server with full budgeting support, targeting options, integrated reporting, an ad extension to OpenRTB, frequency capping, creative management, prioritization control, and various campaign management tools.

“Not only are native ads a significant improvement for publisher monetization in general, but users engage with these ad formats at a higher rate than the desktop-era banners and interstitials which are so prevalent in mobile apps today,” says Twitter’s Kevin Weil . “Because of this, monetization through native ads can deliver a considerably better experience for users and also a better ROI for marketers. We’re excited to fully release this native ad capability to the many thousands of publishers who are using MoPub’s monetization and app discovery platform.”

MoPub says its exchange currently reaches over a billion iOS and Android users, and serves over 130 billion ad requests each month in standard banner formats.

“We’ve learned that not only are native ads a significant improvement for publisher monetization in general, but that users engage with these ad formats at a higher rate than the desktop-era banners and interstitials that are so prevalent today in mobile,” says MoPub’s Jim Payne. “Because of this, monetization through native ads can deliver a considerably better experience for users and also a better ROI for marketers.”

SDKs can be found here for iOS and here for Android.

Image via Twitter

Twitter’s MoPub Opens Native Ads To All
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