Twitter just gave users a whole new way to share their favorite tweets.
Rolling out over the next few weeks, Twitter.com will feature an option that allows users to share a tweet by email, even to recipients that aren't Twitter members.
"[W]e’re introducing the ability to email a Tweet directly from twitter.com –– a feature that will be rolling out to everyone over the coming weeks. You can email a Tweet to anyone, whether they use Twitter or not, right from your Twitter stream or from the details view of any Tweet. Just click on the “More” icon next to the reply, retweet and favorite buttons in order to email a Tweet to anyone you know. You can add your own comment, and we’ll send an email with your comment and the Tweet together. Just like that," says Twitter.
What's good for the user, in this case, is also good for Twitter. What better way to recruit more users than to have existing users reach them for you? Now, if a non-twitter-user might see a hilarious tweet in their email and think "hey, I really should check out that Twitter thing." Twitter, for one, has never been shy about promoting their service via email.
Email sharing isn't the only recent announcement from Twitter. The company also unveiled a new version of their iOS and Android apps that improve upon the discover tab and the search function.