Twitter Wants You to Casually Share Promoted Videos in Your Tweets
Twitter has always wanted tweets to include more media–whether that be photos, videos, or links to articles through Twitter Cards. Not only does it make for a more robust Twitter experience, but it paves the way for sponsored content. You know, ads.
Twitter’s been feeling the post-IPO pressure lately, as some remain skeptical of the company’s ability to grow its user base, despite success in the paid content realm. It now appears that Twitter is testing a new way to not only promote engagement, but build a framework where the users themselves are placing advertisements within their own tweets.
As first reported by Recode, Twitter is experimenting with a new video-sharing feature.
The first instance of said feature seems to be tied to the upcoming Seth MacFarlane film, A Million Ways To Die In The West. Here’s what happens when you start entering a hashtag like #AMillionWays… into Twitter for iOS:
When you select a video (‘provided’ by, not ‘promoted’ by…yet) Twitter will autocomplete the hashtag and queue up a video. You’ll have the chance to preview the video before clicking “attach”.
“A short advertisement might play before this video,” reads a message that scrolls across the video when you preview it.
Effort to replicate the feature test were unsuccessful on the Android app. Twitter kept mum in a statement about the feature.
It’s pretty obvious what Twitter has in the works here. Right?