Twitter Users Tiring Of Automated Direct Messages

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[ Social Media]

Marketers who are trying to use Twitter might want to pay attention, as it seems another unofficial limit concerning their use of the site has been established.  Namely, a bit of backlash over generic direct messages is starting to build. 

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Yesterday afternoon, Chris Brogan received three identical messages within about an hour’s time.  All of the messages advertised a service called Twine.  Brogan blogged about the issue, Twine’s founder showed up, apologized, and made some adjustments, and everyone involved in the situation walked away smiling.

But in the comments section of Brogan’s post, a number of Twitter users complained about having similar experiences with other companies.  By and large, they agreed that automated direct messages are more likely to get them to forever snub a service than check it out.  So that pretty well sends a message to marketers.

And marketers might want to be a little careful when using Twitter, anyway.  Inescapable advertising isn’t exactly user-friendly, and Twitter’s founders have made clear that they’re more interested in growth than revenue right now.  Which means abuse of the site could lead to official restrictions being put in place.

All of this appears to represent good news for the average Twitter user, anyway, and considering how Twine wound up with a PR win, marketers shouldn’t be too mad, either.

Twitter Users Tiring Of Automated Direct Messages
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  • http://www.seymourdreams.usana.com James Seymour

    Being someone who networks with potential business partners through twitter (as well as facebook/myspace ect) It is good for the industry for this to be nipped in the bud now. Spamming people with commercials is archaic. I prefer to get to know people. Sometimes I can help… so I try. Sometimes I can’t so I don’t try. So Help me Network Marketing Industry, Make this stop.


  • http://superaffiliatez.com Justice O. Omorodion

    Hi Doug, regarding to what you just said here, its true that most unscrupulous marketers use twitter to scam a lot. Twitter suppose to be a place where somebody go to share idea and build relationship.

  • http://norfcoast.blogspot.com Guest

    You can block someone as soon as they spam you – so they only get to do it once.

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