Twitter Tests Skippable Video Ads

Chris CrumAdvertising

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Twitter confirmed a report that it is now offering 30-second (and longer) pre-roll video ads, which users can skip.

DigiDay reported on Friday that these are shown ahead of videos from Twitter's media partners as part of the company's Amplify program.

Twitter COO Adam Bain confirmed that the company is testing such ads:

He also took the time to respond to some other people about the ads:

Earlier this month, we heard about some additional new ad formats from Twitter including Conversational Ads, which encourage users to tweet about brands and one that lets brands make use of user-generated tweets about them.

Image via Wikimedia Commons

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.