Twitter is about to make a bigger push with its buy button, according to a new report from Re/code citing multiple sources.
It will reportedly do so via integrations with Shopify and other unspecified ecommerce software companies. Jason Del Rey writes:
The social network is in the process of integrating with Shopify and other e-commerce software companies to offer its Buy buttons to a much wider range of businesses, big and small, according to multiple sources.
Shopify alone has somewhere around 100,000 merchants in the U.S. that use its software to run their online shops. With a Twitter deal, those businesses would be able to sell their wares within tweets using Shopify’s software.
Neither Twitter nor Shopify are commenting on this, but it certainly makes a great deal of sense.
Shopify has already recently launched similar integrations with Facebook and Pinterest, and Twitter has been showing off other ecommerce aspirations.
In June, Twitter unveiled its new product pages and collections, which while still in their infancy, show some pretty interesting potential for how ecommerce on Twitter can work.
Businesses have been eager to test out different ways to sell things through Twitter for years, and it looks like some things are finally starting to come together slowly but surely.
Image via Twitter