Twitter Quadruples Audience in 2 Months

Celebrity Exposure Doesn't Hurt

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[ Social Media]

Twitter has more than quadrupled its total audience over the last two months according to new data from comScore. Everybody knows that Twitter has been growing ridiculously, but this growth is astounding.

Compete data even showed that Twitter had surpassed the New York Times and Wall Street Journal sites in unique visitors. Here is the graph on that:

comScore’s graph shows the growth of Twitter from April 2008 to April 2009. You can see that it really starts to jump in February:

comScore Twitter Growth

"Of course, this rush of new followers probably would not have occurred without rampant media exposure and an army of high-profile celebrity users," says comScore’s Andrew Lipsman. "And getting featured by Oprah doesn’t hurt."

Of course Twitter does still have that retention problem. Many people who keep hearing the word Twitter decide to give it a try only to find nothing about it that appeals to them. This could be for a variety of reasons, many of which were noted in the comments here.

"Much like a new product on the supermarket shelves, people are willing to give Twitter a taste to see if the experience matches the advertising (or in this case, the media buzz)," says Lipsman. "The question, of course, is how many of these trial Tweeters will convert into regular, long-term users."

If I had to make a prediction, I would guess that this rapid growth will slow down before too long, but it will continue to grow. I think the retention rate will improve as people begin to realize the different things they can use Twitter for.

Twitter Quadruples Audience in 2 Months
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  • http://www.siterevamp.com SEO Service Minneapolis

    Thanks for the interesting trend!

    In the SEO world, there is a lot of talking about how these social networking sites can change the landscape of search engine optimization. I about skeptical as to how sites like Twitter stand in the marketing world in the long term. In the short term, it seems like everyone is flocking to Twitter. Many marketing people think this is a gold mine for traffic and customers. My guess is that if you are focusing on twitter users, you are aiming at the wrong target. Most twitter users use the service as a place to hang out, not to buy things or research for product info. Even if you get a lot of traffic from Twitter to your site, I bet the traffic has a very low quality. Different from SEO, whch does generate target traffic from potential buyers. I am curious to see when the hype about Twitter will fade.

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