Twitter Passes Digg In Page Traffic

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Check out the latest blog post over at the Hitwise blog which details Twitter catching up to Digg in terms of total visits. Below is a summary of the post:
  • Last week, the market share of visits to Twitter surpassed Digg for the first time since launch and was ranked #84 (one above Digg at #85) in the Hitwise Computers and Internet category.
  • A big driver of traffic to Twitter last week was around the US Airways plane crash in to the Hudson River last Thursday, driving many posts and updates about the situation.
  • One major shift that has occurred is the increased traffic to Twitter from Internet users aged 25-34. During the same time frame last year, 12% of Twitter’s traffic was represented by those aged 25 to 34, which has increased to nearly 45% for the 4 weeks ending Jan 17, 2009.
  • Also interesting is Twitter’s clickstream, where Digg relies heavily on traffic from Google (38.8% last week) while Twitter receives a higher share of traffic from social networks, which is mostly due to the applications which integrate the services.
  • One caveat is that a significant amount of twitter activity takes place on mobile devices (especially since there are several twitter apps for the iPhone), which is not measured here, so the impact of Twitter is actually higher than solely web visits. Although this only tells part of the story, judging by the amount of tweets about today’s Presidential election, we’ll continue to see Twitter’s traffic increase.



Twitter Passes Digg In Page Traffic
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About Manoj Jasra
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. WebProNews Writer
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