Twitter has a free online education program called Flight School, which the company just announced is now open to all advertisers around the world in 16 languages.
Flight School was originally launched in 2014 for agencies. In the meantime, 1,500 people have completed coursework.
— Twitter Advertising (@TwitterAds) January 11, 2016
"The response was so positive that we decided to launch a version of Flight School for non-agency marketers," says Twitter Flight program manager Clodagh OBrien. "The new, interactive curriculum for brands is packed with exclusive consumer insights and research, in-depth product tutorials, and fresh case studies. Marketers who sign up for Flight School will also gain access to a trove of tips and downloadable presentations they can use to develop campaign ideas and prepare for senior-level meetings."
"Students begin by selecting a job-specific 'flight path,'" explains OBrien. "Executives can learn how to use Twitter to build their personal brands and inspire thought leadership, while mid-level marketers can brush up on day-to-day Twitter content planning and budget allocation. Both paths contain a handful of courses that take less than an hour to complete, and can easily be done from a desk or a phone."
Courses include: Twitter 101, How to create and manage objective-based campaigns, how to integrate Twitter into a TV campaign, and How to drive website traffic and conversions.
Those who complete their goals can earn an official badge, which can be displayed in emails and LinkedIn profiles.
Image via Twitter