Twitter Makes Online Reputation Management EasierBy: Chris Crum - March 31, 2009
Late in the day yesterday, Twitter announced a change to the home page. The "replies" tab became the "@username" tab. Essentially, this makes Twitter even more useful for online reputation management than it was before.
When it was simply "replies," it only showed users the tweets that began with "@usernamehere" but now it shows you all tweets that have "@usernamehere" in it anywhere. This way if someone is talking about you, you can see that just as you would if they were talking to you. So, my name being CCrum237, I would see any references on Twitter made to "@CCrum237" and could then respond accordingly.
This together with Twitter’s search feature make it a lot easier to monitor your reputation within the social network. Twitter co-founder Biz Stone explains why they made the update:
The @Replies feature was introduced because we noticed lots of folks putting the @ symbol in front of Twitter usernames as a way of addressing one another. For example: @biz what are you drinking in your avatar? (It’s a soy latte.) So, we started linking the @username references and collecting any tweets that began with @username on one page to make them easier to track.
However, folks started getting more inventive as they often do. Now people include @username mentions in the middle of tweets as a way to simply reference another account. For example: I’m flying @jetblue to Boston. Also, folks reference multiple accounts in a single tweet like this: I’m flying @jetblue to Boston with @ev @crystal and @goldman.