Twitter Launches Quick Promote, Analytics Upgrade

Chris CrumAdvertising

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Twitter launched Quick Promote last month. This is a new ad offering that lets small and medium-sized businesses promote their best-performing tweets. Upon launch it was available via the Tweet Activity Dashboard.

Now, Twitter has made the feature available from the Twitter profile. Just pick a tweet. You can look at the analytics from the tweet. Then, choose a budget, and Twitter will provide an estimate of the total number of engagements you'll receive.

You'll then be able to watch people engage with the tweet in real time.

There's also a new homepage for Twitter Analytics, which the company is referring to as "account home". The page will let you view a summary of all your account activity, including how many times you've tweeted, how many people have seen your tweets, visited your profile, mentioned you, or followed your account, how many times people have shared links to your site (if you use Cards), and your top tweets and followers with the largest network in a given month.

"Use this information to quickly share your best content with a wider audience, engage with your most influential followers, or as a starting point to do a deeper dive into your account performance," says product manager Buster Benson.

This is now available to all advertisers, and the Quick Promote will be available on Twitter.com to all SMB advertisers in the coming weeks.

A couple weeks ago, Twitter added some features to conversion tracking for web, enabling advertisers to take advantage of support for transaction values and key conversion tags. They can view sales that their promoted tweet campaigns drove.

Last week, it announced Partner Audiences, which lets advertisers reach people from audiences created by its marketing platform partners including Acxiom and Datalogix.

Image via Twitter

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.