Back in February, Facebook launched its Ads Manager app for iOS, which gives advertisers a way to better stay on top of their ads by letting them manage them from their phones. This week, the Android version made its way to the Google Play Store.
Twitter is giving users what is essentially its version of this app on both mobile operating systems, except that it's not an app it all. It's simply added functionality within the Twitter app itself.
You can see the new icon below. When you click it, you can view summaries of your campaigns and edit as you like.
As others have noted, you could access ad management features from Twitter's mobile apps in the past, but it was basically buried in the settings, and the new feature pretty much puts it front and center.
Lead Image via Garrett Heath, Flickr Creative Commons