Twitter Gives Businesses a New Resource

    July 24, 2009
    Chris Crum

The other day, Twitter Co-founder Biz Stone hinted that the company was working on a document that would provide uses cases and best practices for Twitter use by businesses. Now, Twitter has already put that document up for viewing, and called it Twitter 101 for Business.

Twitter 101

It turns out, Twitter 101 is more of a site than a single document. It has sections like:

– What is Twitter
– Getting Started
– Learn the Lingo
– Best Practices
– Case Studies
– Other Resources

Biz Stone"We coordinated with business students and writers to surface some interesting findings, best practices, steps for getting started, and case studies," says Stone. "The results demonstrate how customers are getting value out of Twitter and suggest techniques businesses can employ to enhance that value. While this work was envisioned for businesses, it’s also useful for anyone using Twitter so have a look if you like."

The cases studies section looks at brands like Dell, JetBlue, Etsy, Pepsi, NAKEDPizza (which I have written about in the past), and others. Businesses still looking for ways to better utilize Twitter can find some good examples here. I would not be surprised to see more case studies appear as different, innovative uses are discovered by the company.

The site has a downloadable slideshow available as a PDF document, which provides an overview. Twitter encourages people to use it in presentations when trying to convince the higher-ups at their companies to use Twitter.