Twitter Changes Design For Performance

By: Andy Beal - September 19, 2008

Like anyone that uses a social networking tool on a frequent basis, I’ve become accustomed to the way Twitter looks and operates. So, when the company–without warning–changed the design, I had the typical knee-jerk reaction: Nooooooooo!

Just when I knew exactly where everything was and how it worked, Twitter made sweeping changes–apparently without consulting with its users first. I’ve not seen too many Tweets showing delight for the new navigation location.

But, I’m not naive. Despite Twitter doing its best to push these features as huge benefits for its users–perhaps we’ll learn to love them–these changes are not about us. Nope, they’re about Twitter’s ability to grow and remain stable in the process. Here’s the statement to that effect:

But more importantly, it was an investment in the future. We plan to have more tabs, and we’d run out of room putting them along the top. This was the driving factor for this redesign, but you won’t see all the benefits until a future release (hopefully, very soon!).

Go take a look at the list of new features. If you’re a Twitter user, let me know what you think of the design. User either the comments below or @andybeal me. You can also share your feedback with @twitter.

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Andy Beal

About the Author

Andy Beal Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

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