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Twitter as the New Ouija Board

Online Retailer to Summon Dead Celebrities to Sell Costumes

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[ Social Media]

Online retailer FancyDress.com is hosting what it claims is "the world’s first interactive Twitter Séance or "Twéance" on October 30th – the day before Halloween.

The Twéance allows participants to nominate the names of their favorite "departed stars" along with a question they would like them to be asked by "renowned psychic medium Jayne Wallace." Participants are asked to simply tweet this to @tweance.

FancyDress says a shortlist of "those departed spirits" that have received the most nominations will be published on the site the week before Halloween. Participants are asked to follow @tweance on the morning of Friday October 30th to see if their question is asked, and "what answer is returned."

Twitter Seance

Clearly this is a social media marketing tactic to sell Halloween costumes, many of which they do offer. While October 30th doesn’t leave much time for shipping for Halloween, the campaign was no doubt announced in advance to drive curiosity and traffic to the site. It has probably worked though. It’s getting press.

Some people are likely to find this marketing tactic a bit tacky, considering the noticeably large amount of celebrities that have died this year. Although to be fair, they have not limited the Twéance to (or even mentioned by name) the recently deceased. Halloween is widely considered to be the more morbid holiday anyway.

What do you think? Good holiday-themed social media marketing or tasteless exploitation? Share your thoughts.

Twitter as the New Ouija Board
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  • http://www.fightthebigboys.com Doug Stewart

    The press looks for fun Twitter stories. The press loves celebrities. Why not give them what they want? If you own a small business and want to get some ink or quality backlinks to your website, why not help help the hype machine?

  • Gypss

    Cyber Spirit Summoning? Sounds Like A Really Bad Idea…

  • http://www.makemoneyonlinefreetips.com Bobby – Make Money Online Free

    Thats a good ideas to sell something with Twitter.

  • http://www.asfancydress.com fancy dress

    Certainly not something i have ever heard of happening before. Nor am i sure its a good idea to be dealing with such a thing. S