Twitter Adds Location Controls For Native Ads On MoPub

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Twitter announced some new location control features for creating and managing native ads with its MoPub. This is the result of an integration with technology from Namo Media.

"MoPub’s new location control features are the first tools that lets you find the perfect mix of content and ads for your app simply and quickly," says Twitter's Kevin Weil . "You can now choose the position of your ads and how often an ad appears in your content stream directly in the MoPub UI. This means you can experiment with ads in new and different parts of your app and see the results on your revenue immediately, without any engineering work or waiting for user app updates. We believe this gives publishers a better opportunity to balance content with ads tailored for their app – without compromising on revenue or the user experience."

"We have also simplified the integration to a couple lines of code, making setting up native ads almost as simple as any standard ad format," says Twitter's Gabor Cselle on the MoPub blog. "Our lightweight SDK ensures that your ads are displayed in the right location and at the right time powerful caching capabilities."

The features are part of MoPub’s full stack platform for native ads, which lets developers work directly with advertisers and connect with them programmatically. They work with multiple native ad networks.

MoPub opened up its native advertising offering in April. More on that here.

Images via Twitter

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.