Twinkies May Survive The Apocalypse After All
When news spread last week that snack-cake maker Hostess was going under, the web fairly blew up with memes and speculation on what would become of those little yellow creme-filled sponge cakes. Many people ran to the store to buy up some supplies while they still could, while others compared the impending loss to the zombie apocalypse (“Zombieland”). But with the start of a new week comes news that several companies are interested in buying Hostess out, and it may be that Twinkies aren’t going anywhere, after all.
Among the interested parties is Mexican bread giant El Grupo Bimbo, who may have an edge due to the low costs of sugar in Mexico. Also in the running is Con Agra, the company responsible for snacks such as Jiffy Pop popcorn and Crunch ‘N Munch.
As Hostess heads into court today to finalize their bankruptcy, company heads seem confident that someone will snatch up the rights to keep churning out Twinkies and Sno-Balls. They expressed their regret on Friday at having to close their doors, saying in a statement, “We deeply regret the necessity of today’s decision, but we do not have the financial resources to weather an extended nationwide strike. Hostess Brands will move promptly to lay off most of its 18,500-member workforce and focus on selling its assets to the highest bidders.”