Tweens Prefer iTunes To P2P

    February 15, 2008


We’re not sure we believe it, but a new study by the NPD Group claims that purchasing music from Apple’s iTunes Store is more popular with tweens (kids 9-to 14) than "illegally"  downloading music. The report says 70% of tweens now use legal services with iTunes grabbing 49%, Limewire still commands 26% and MySpace is used by 16%.

Its hard to explain or even imagine this shift particularly in with pre-credit card crowd. Are these tweens telling the truth on the survey or is it that their college age brothers and sisters just haven’t introduced them to the finer points of Pirate Bay and BitTorrent yet?