TV Shows Start To Earn Higher Ad Rates Online

    June 25, 2009

The odds seem good that, no matter how huge his (or her) computer monitor, the average person still prefers to watch shows on a television.  But something of a breakthrough’s occurred, as television shows have begun to command higher advertising rates online.

These aren’t shows that only air on a little-known channel and appeal to a niche set of people, either.  "The Simpsons" and "CSI" are the two examples cited in an article by Brett Pulley and Andy Fixmer.

"The Simpsons"

David Poltrack, chief research officer at CBS, also told the pair of reporters, "The reason people are paying such a high premium for these ads on the Internet is they do have a captive audience.  You know you have eyes on the screen."

And if DVRs continue to become more common – and as more people become accustomed to watching shows online – it’s possible that online ad rates will continue to rise.  Plus, the end of the recession (whenever that occurs) is sure to have an effect.

So we appear to have passed a turning point of sorts in the field of online advertising.  Don’t be surprised if the executives behind Hulu wind up with an extra Aston Martin or two as a result.