TV News for Sale?

    May 26, 2006
  notices that a whole batch of video programming from NBC News is available for sale in the iTunes Music Store.

To my knowledge, this is the first time that I have ever heard one of the “big four” networks making people pay for their news content. I am surprised that this didn’t attract more conversation. To me this is a sure sign that paid video and audio podcasts are coming next.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.