TV 2.0

    March 16, 2006

What happens when social computing meets TV?

Thomas Hawk demonstrates CozmoTV, which he describes as TV 2.0. CozmoTV already lets you tag television shows. However, the big next step is coming – on an opt in basis you will be able to publish your TiVo viewing habits on Cozmo. You can find friends who record the same shows you do. Now that’s powerful. Oh and by the way, CozmoTV is free with plans to go ad-supported with a rev share for the community. Who says advertisers can’t win in a TiVo world?

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.