TV 2.0: a Micro Audience World?

    November 19, 2007

This is an interesting panel discussion we held a few weeks ago at Swissnex, which was designed to start a conversation between Swiss entrepreneurs and US ones. The topic? The future of television content in a multimedia world.

I was honored to be at the same desk as Harry Fuller. Who’s he? He ran the local TV news station (CBS’s KPIX) for decades. When he started in the TV business it was all black and white and there were only four channels in the San Francisco market. His thoughts on the new TV were surprising.

But he wasn’t the only one — also on the panel was a guy who works for Switzerland’s public TV station, an executive from Logitech, an expert with virtual worlds, and a research engineer for SRI, the folks who brought us the mouse. Sorry for the audio. TV 2.0 has bad audio. Yikes.

In the video I made the point that on the Internet it is going to be very hard to get a big audience. That brings about an interesting discussion at about minute 53 into this video.