Turntable.fm Gets Deals With All Four Major Labels

    March 13, 2012
    Chris Crum

Turntable.fm has secured licensing deals with all four of the major record labels (Universal, Sony, Warner and EMI), which will obviously go a long way in making the service more useful to the mainstream.

Chairman Seth Goldstein announced the news today at SXSW, and tweeted about it:

Goldstein told Billboard, “This feels like an all-time record speed launch – when we launched we really didn’t come at this from the music industry, it was all new to us. Our model is unique – we’re not a radio service, not an on-demand service. We have interesting aspects that really require some out-of-the-box thinking. We felt that from the get-go the labels were absolutely different from what I’d been led to believe. They gave us a lot of time and attention. Compared to their user base, we’re a tiny service in the broad scheme of things.”

As it is for many startups (and fans of music, for that matter), SXSW has clearly been a fun event for Turntable.fm. Here’s some video the company posted with its avatar DJing at the event:

Turntable.fm + SXSW +Avatar DJ + Pepsi + Intel from Turntable.fm on Vimeo.

They certainly do have a lot to celebrate now, as they become more of a competitor to more established services like Spotify, Pandora, iTunes, and all the rest. Rdio, by the way, just launched a new version of its site and apps, as well.

Turntable.fm hasn’t even been around a full year yet.