After two months, Tumblr Analytics from Union Metrics is out of beta, and has launched with new features. Tumblr announced the news itself on Twitter, and Union Metrics says it is Tumblr's preferred analytics provider.
"We’ve added full ad-hoc date filtering, so you can drill into any date or date range from your Tracker’s history, and access to lists, so you can view (and sort) the full list of posts, contributors, curators and tags in the Tracker UI," Union Metrics says in a blog post. "These are the first of many features to come that will make it even easier to pinpoint precisely how and where engagement happens on Tumblr for what ever your tracking."
"We love Tumblr and we especially love the diversity and creativity that goes into making it the wonderful place that it is," the company adds. "And we know that not everyone works at a company with the budget for these plans. We’re working on more analytics offerings for everyone, including a version for anyone interested in measuring their personal blogs."
The offering provides insights into post and note volume, top contributors and curators, analysis of posts and tags, post engagement details, and trackers for monitoring Tumblr presence.
The offering comes in Standard, Premium and Max plans. It's $499 a month for Standard and $999 a month for Premium. You can contact Union Metrics for a quote on Max.