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Trying to Cancel an AdWords Account

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I recently discovered a test AdWords account setup by an ex-staffer and while there was never any activity, it didn’t make sense to keep the AdWords or User account live since it would never be used. A cancel request was sent to Google and this was the response:


“Thank you for your email. I am sorry to hear that you want to cancel your AdWords account. After reviewing your account, I see that you have not submitted your billing information, so your account was never activated. Therefore, you are not getting the option to cancel your account.”

You’d think it would take as much time to just delete as it did to “review” the account and write the email saying “no”. I am curious what the policies are with other search engines that offer paid search advertising? If someone creates an account and then decides not to use it, do they say “no” when the customer asks to cancel?

Obviously this isn’t an AOL sort of situation but it seems a little silly to deny a cancel request, doesn’t it?

UPDATE: Today I received this automated email to the email address of the the account that cannot be cancelled. LOL.

We’re writing because we noticed that you recently cancelled your Google Account associated with your AdWords account. When you cancel your Google Account, you also cancel other Google services tied to your Google Account, including AdWords.

If you did not intend to cancel your AdWords account, please reply to his email. We will then send you a link to create or choose a Google Account to use with AdWords. This will enable you to log back into AdWords and restore your account. (because the link actually lets you straight into AdWords, and in AdWords you restore the account)

If you did intend to cancel your AdWords account, simply do nothing. We’ll cancel your Google Account and related AdWords account shortly. At that time, your ads will stop accruing charges.

Maybe the AdWords and the Google Accounts user profile systems should be talking? :)

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Trying to Cancel an AdWords Account
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About Lee Odden
Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age. WebProNews Writer
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