Travelzoo Introduces SuperSearch CPC Search Engine

    July 14, 2004

Online travel portal Travelzoo has unveiled a new search feature on their site called SuperSearch. This tool allows consumers to search multiple travel Web sites, including low-cost carriers.

SuperSearch was designed to relevant travel information quickly, while linking consumers directly to the best airline and hotel deals available.

Ralph Bartel, CEO of Travelzoo says, “With the addition of SuperSearch to our portfolio of products, Travelzoo will be a more complete and comprehensive provider of travel content because we can now service consumers who have concrete travel plans. We have become a trusted information source and SuperSearch is an important extension of that value.”

The benefits of SuperSearch include:

Saves time – Enter the information only once and the tool allows users to search multiple travel sites, resulting in fewer clicks

Saves money – Find the best flight or hotel options through SuperSearch’s recommended sites. Searches automatically include nearby airports for further savings

Wider selection than current booking engines – Broaden search universe of travel providers, including low-cost carriers JetBlue, Southwest and Independence Air.

According to Travelzoo, SuperSearch is a free service for consumers. Participating travel companies pay on a cost-per-click basis for premium placement.

Chris Richardson is a search engine writer and editor for WebProNews. Visit WebProNews for the latest search news.