Traffic Due To Super Bowl Ads Analyzed

Some spend $2.4 million, see drop of 30+ percent

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An analysis of site traffic following the Super Bowl has been released, and a number of companies’ ads earned them huge increases in visitors.  But others experienced more minor fluctuations, and a handful even seemed to get ignored.

Of course, as a disclaimer that should always accompany these types of articles, site traffic doesn’t necessarily correspond to real-world income.  Some of the advertised products haven’t even been released, making it impossible for any boost to have happened yet.Traffic Due To Super Bowl Ads Analyzed

And on that note, we’ll go to the Hitwise data, which was published by Manoj Jasra.  Traffic to Hyundai’s Genesis site increased by 1,450 percent between Saturday and Sunday.  Traffic to the "Iron Man" site jumped by 800 percent in the same period.  A site corresponding to the "Semi-Pro" movie experienced a 200 percent rise.

Some existing products and services did okay, too, though.  GoDaddy saw traffic to its site build by 616 percent on Sunday, while Audi and Salesgenie experienced increases of 433 and 333 percent, respectively.

Losers (at least in this traffic game) included Disney, Taco Bell, and 20th Century Fox – each of these corporations lost traffic moving both from Saturday to Sunday and Sunday to Monday.

Still, you never know.  Companies probably wouldn’t pay over $2 million to air a 30-second ad unless they felt certain that something good would happen.

Traffic Due To Super Bowl Ads Analyzed
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