Trader Joe’s Named Top Grocery Store By Survey

By: Matt Spencer - July 25, 2013

A survey conducted by customer intelligence firm Market Force has crowned Trader Joe’s as its top grocery store in the country.

While Trader Joe’s may be known as a specialty market, it has a devoted following of customer and performed near the top in the survey’s customer satisfaction areas which included cleanliness, accurate pricing, courteous staff, atmosphere, and fast check-out. While most chains performed well in a couple of areas, Trader Joe’s performed extremely well in all of them. The Monrovia, CA based company aims for a small, community feel, as opposed to the massive layouts of other stores.

Other stores that performed well include Publix, Hy-Vee, and Whole Foods, which challenged Joe’s for the title. Large chains like Wal-Mart and Target ranked highly as a one-stop-shopping choices, but Wal-Mart ranked the lowest in customer satisfaction.

The study sheds light on what consumers are now looking for in a supermarket; cleanliness, friendliness, and a no-nonsense approach that includes more of a feeling of home. While the traditional giants like Wal-Mart keep churning out high profits, customers are beginning to tire of their sheer size and lack of a personal touch. Trader Joe’s presents a nice middle ground for those looking for a more intimate store while still wanting a wide selection. However, the survey is far from conclusive since the sample size only consisted of 6,600 consumers.

About the Author

Matt SpencerMatt Spencer is currently taking time off before pursuing a PhD in English. His free time is spent reading, playing music, and obsessing over sports.

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