Touchscreen Notebook Adoption Slowly Rising

    November 26, 2013
    Sean Patterson
    Comments are off for this post.

With the notebook market following the PC market toward lower shipments worldwide, manufacturers are now searching for new ways to entice customers back from tablets. One of the most obvious and ham-fisted ways manufacturers have done this is to ad their own touchscreen displays to notebooks. Though the usefulness of such displays could be disputed, manufacturers are still sticking with it and customers are now slowly adapting.

Market research firm NPD DisplaySearch today revealed new results from its quarterly notebook shipment report. The firm estimates that 19.8 million touchscreen notebooks will have shipped by the end of this year. This represents only 11% of total notebook shipments, though the firm also estimates that touchscreen notebooks will reach over 40% notebook market penetration by 2017.

Though more touchscreen notebooks are making their way to consumers, that doesn’t necessarily mean consumers are demanding the technology. Slow adoption rates could mean that future adoption will be driven mainly by manufacturers.

“Touch penetration in notebooks was modest in the first half of the year, and we expect a slight increase to 10% in the second half,” said Richard Shim, senior analyst at DisplaySearch. “Premium pricing and a lack of compelling uses for touch screens on notebooks continue to hinder adoption. As touch interfaces become increasingly common across all mobile devices, however, it is just a matter of time before the technology also becomes more prevalent in notebooks.”

DisplaySearch data shows that ASUS is currently leading the touchscreen notebook market by shipping over 26% of all touchscreen notebooks in the first half of 2013. A full one-fifth of ASUS notebooks shipped during that time had touchscreen capabilities. Lenovo and Acer follow behind with 14.7% and 13.5% market share, respectively, though neither of those manufacturers shipped more than 10% of their notebooks with touchscreens.

(Image courtesy ASUS)

  • http://www.usacontentpros.com Geoff Caplan

    As a heavy computer user, with past ownership of gadgets of all types, I believe that touchscreen laptops have limited appeal. Touchscreens are great for tablets, but not so much beyond that.

  • Jim

    I believe it’s all about the distance less traveled. A touch screen on your iPad is simple to use. Hold with one hand touch with the other. Distance is short. You only have to move your hand and wrist. Put the technology into a notebook your movements are greatly increased. Hand, wrist and arm. Still it’s only a few inches but most people are lazy. Same technology in a desktop system and you have no reason to visit the gym. Movement is now up to feet and not something I would think people would want to be doing all day long. I know I don’t.

  • http://www.thediscjockeys.net TDJ

    I think as the previous two commenters.
    The touchscreen notebooks will be more accepted in the future, but not that much as some people predict.
    However, the time will tell. :)